Backlinks are one of the most important foundational elements of any successful SEO strategy. But what are they, and how do they work?
Backlinks are links from one website to a page on another website. Google views these links as a “vote” for the quality of the page that’s being linked to. When a website links to another website, it’s seen as a sign of trust and credibility.
Types of Backlinks
There are two types of backlinks: dofollow and nofollow. Dofollow links are links that pass on “link juice” from one website to another, while nofollow links are links that don’t pass on any link juice.
Dofollow links are seen as more valuable to SEO, but nofollow links can still be beneficial for overall link diversity.