Backlinks are one of the most important foundational elements of any successful SEO strategy. But what are they, and how do they work?

Backlinks are links from one website to a page on another website. Google views these links as a “vote” for the quality of the page that’s being linked to. When a website links to another website, it’s seen as a sign of trust and credibility.

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Types of Backlinks

There are two types of backlinks: dofollow and nofollow. Dofollow links are links that pass on “link juice” from one website to another, while nofollow links are links that don’t pass on any link juice.

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Dofollow links are seen as more valuable to SEO, but nofollow links can still be beneficial for overall link diversity.

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